{"created":"2023-05-15T09:31:13.283653+00:00","id":265,"links":{},"metadata":{"_buckets":{"deposit":"12eee793-1298-4560-855a-22ff55cd93c2"},"_deposit":{"created_by":3,"id":"265","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"265"},"status":"published"},"_oai":{"id":"oai:fukuchiyama.repo.nii.ac.jp:00000265","sets":["1:33:35"]},"author_link":["324"],"item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"45","bibliographicPageStart":"31","bibliographicVolumeNumber":"1","bibliographic_titles":[{"bibliographic_title":"成美大学紀要"},{"bibliographic_title":"The Seibi University review","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本論文では、今日の「ポスト・モダン的状況」がもつマーケティング的意味を捉えるため、方法論の観点から考察し、「モダニティ(近代性)の変容」という視点から捉えなおすことにある。マーケティングと大衆消費社会の基盤としての企業社会を、P.ドラッカーの初期の代表的な著作である『産業人の未来』と『会社の概念』を素材に、継続の必要性と変革の必要性の相克という問題を、近代性の「ゆらぎ」という視点から捉えなおし、マーケティングの今日的可能性として提起したい。","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"3","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00009320441","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_type":"Other"}]},"item_3_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA12547156","subitem_source_identifier_type":"NCID"}]},"item_3_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21860300","subitem_source_identifier_type":"ISSN"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"成美大学経営情報学部"}]},"item_3_text_7":{"attribute_name":"著者所属(英)","attribute_value_mlt":[{"subitem_text_language":"en","subitem_text_value":"Seibi University,School of Management and Business Administration"}]},"item_3_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"マーケティング ニオケル モダニティ ノ ヘンヨウ"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"宮内, 拓智"},{"creatorName":"ミヤウチ, タクジ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"324","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-05-12"}],"displaytype":"detail","filename":"KJ00009320441.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00009320441.pdf","url":"https://fukuchiyama.repo.nii.ac.jp/record/265/files/KJ00009320441.pdf"},"version_id":"4cf78d10-e190-419d-84f2-e9493b79a1ee"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ポストモダン","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング・パラダイム","subitem_subject_scheme":"Other"},{"subitem_subject":"消費社会","subitem_subject_scheme":"Other"},{"subitem_subject":"社会文化","subitem_subject_scheme":"Other"},{"subitem_subject":"Post-Modern","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Marketing Paradigm","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Society","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Socio-cultue","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"マーケティングにおけるモダニティの変容","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"マーケティングにおけるモダニティの変容"},{"subitem_title":"Post-modern Marketing and Changing Socio-culture","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["35"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-05-12"},"publish_date":"2017-05-12","publish_status":"0","recid":"265","relation_version_is_last":true,"title":["マーケティングにおけるモダニティの変容"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-15T09:46:14.251543+00:00"}