{"created":"2023-05-15T09:31:06.588201+00:00","id":125,"links":{},"metadata":{"_buckets":{"deposit":"288cbf0d-f8ed-4ed8-953c-d479d5f41f0d"},"_deposit":{"created_by":3,"id":"125","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"125"},"status":"published"},"_oai":{"id":"oai:fukuchiyama.repo.nii.ac.jp:00000125","sets":["1:6:13"]},"author_link":["131","132"],"item_3_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2007-01-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"126","bibliographicPageStart":"111","bibliographicVolumeNumber":"7","bibliographic_titles":[{"bibliographic_title":"京都創成大学紀要"},{"bibliographic_title":"Kyoto Sosei University review","bibliographic_titleLang":"en"}]}]},"item_3_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"本論文は、中国浙江省地方政府における観光振興政策を、マーケティング戦略の観点から検討し、「魅力ある観光目的地」作りにむけての経営戦略構想の特徴やその実現を支える経営組織改革の動向を考察し、観光マーケティング戦略としての効果と今後の方向性を明らかにすることを目的としている。まず、2006年度浙江省全省観光工作会議の位置づけを媒介に、観光マーケティング戦略の基本的フレームワークを明確化し、観光商品開発と観光イメージのブランド構築戦略、ネットワーク化・グローバル化による経営組織改革を検討し、観光産業の発展の到達点と今後の政策的方向性を明らかにした。","subitem_description_type":"Other"}]},"item_3_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"12","subitem_description_type":"Other"}]},"item_3_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00004801217","subitem_description_type":"Other"}]},"item_3_description_8":{"attribute_name":"記事種別(日)","attribute_value_mlt":[{"subitem_description":"論文","subitem_description_type":"Other"}]},"item_3_description_9":{"attribute_name":"記事種別(英)","attribute_value_mlt":[{"subitem_description":"Article","subitem_description_type":"Other"}]},"item_3_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AA11806827","subitem_source_identifier_type":"NCID"}]},"item_3_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"京都創成大学"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"宮内, 拓智"},{"creatorName":"ミヤウチ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"131","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"Miyauchi, T.","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"132","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-05-12"}],"displaytype":"detail","filename":"KJ00004801217.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00004801217.pdf","url":"https://fukuchiyama.repo.nii.ac.jp/record/125/files/KJ00004801217.pdf"},"version_id":"65126ec0-c2ad-4acd-906d-c0c0e08efc20"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"観光マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"ホスピタリティ産業","subitem_subject_scheme":"Other"},{"subitem_subject":"ホスピタリティ・マネジメント","subitem_subject_scheme":"Other"},{"subitem_subject":"サービス・マネジメント","subitem_subject_scheme":"Other"},{"subitem_subject":"サービス・マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"ブランド構築","subitem_subject_scheme":"Other"},{"subitem_subject":"Tourism Marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Hospitality Business","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Hospitality Management","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Service Management","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Service Marketing","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Branding","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"中国浙江省地方政府の観光マーケティング戦略 : 経営構想と経営組織改革","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"中国浙江省地方政府の観光マーケティング戦略 : 経営構想と経営組織改革"},{"subitem_title":"Hospitality Business Organization Reform and Vision of Marketing for Hospitality and Tourism in China, Zhejang","subitem_title_language":"en"}]},"item_type_id":"3","owner":"3","path":["13"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-05-12"},"publish_date":"2017-05-12","publish_status":"0","recid":"125","relation_version_is_last":true,"title":["中国浙江省地方政府の観光マーケティング戦略 : 経営構想と経営組織改革"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-15T10:11:21.079653+00:00"}